5 Mistakes Entrepreneurs Make in Their Branding Photos and How to Fix Them
Brand photos are an investment, and I get it — you want them to actually work for your business. But I see a lot of entrepreneurs making simple mistakes that can weaken their branding without even realizing it. Here’s how to avoid them.
Mistake 1: Ignoring Consistency Across Platforms
Your brand should feel cohesive everywhere. Stick to the same colors, lighting, and style for all your visuals. Consistency makes people recognize you instantly and trust your brand.
Mistake 2: Using Stock Photos Instead of Real Images
Stock photos are easy, but they don’t tell your story. People want to see the REAL you. Your office, your team, your process … that authenticity connects way more than a generic stock image ever could.
Mistake 3: Overly Stiff or Posed Shots
No one likes fake or stiff photos. Brand photos give you the chance to move around and laugh. You can be genuinely you. Photos that feel real make your brand relatable and approachable.
Mistake 4: Not Planning for Different Uses
Think ahead!! Your photos aren’t just for Instagram. You want them to work for your website, social media, emails, and/or ads. Planning ahead saves headaches later and gives you versatile content.
Mistake 5: Skipping Professional Editing
Editing isn’t just a filter. It makes your photos professional, which gives your business a “this is worth the investment” vibe. A good edit makes sure every image represents your brand at its best.
The Bottom Line
Professional images that are thoroughly thought through and have been created by a real professional make a real difference in how people perceive your brand. If you want help creating visuals that capture your personality AND your business, I would love to work with you!
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Ready to see the difference for yourself? Let’s chat.
