How to Prep Your Marketing Visuals for Black Friday
Black Friday is around the corner, and it’s time to start planning your marketing strategy to make the most of the shopping frenzy! At KKP Photo + Video, we know that a great campaign starts with scroll-stopping visuals. So, here are some essential tips to get your visuals ready for the biggest sale of the year!
- Plan Your Content Early
The key to a successful Black Friday campaign is EARLY PREP!
Create a detailed content calendar outlining what to post and when. Schedule these types of posts so that you have a clear roadmap leading up to the big day:
- Announcements
- Teasers
- Product reveals
- Final offers
Pro Tip: Think about running countdown posts or sneak peeks in the days leading up to Black Friday. This helps build anticipation and gets your audience ready to shop!
- Freshen Up Your Visuals
STAND OUT! This is the perfect time to update your product shots and lifestyle videos. High-quality visuals aligned with your brand’s message can make a huge difference in attracting buyers. Black Friday is all about standing out in a sea of offers, so make sure your photos and videos are polished and engaging.
At KKP, we specialize in capturing eye-catching shots that highlight your products and align with your unique style.
- Showcase Limited-Time Deals with Visuals
Your audience needs to know these deals won’t last! Here are some ideas:
- Vibrant banners
- Product close-ups
- Countdown videos to emphasize urgency.
You want viewers to feel like they can’t afford to wait or they’ll miss out!
Pro Tip: Add short, dynamic videos or GIFs to your social media posts and email campaigns to grab more attention.
- Create Behind-the-Scenes Teasers
People love seeing what goes on behind the scenes! Give your audience a sneak peek of your Black Friday offerings or preparation process.
Here are some content ideas that will connect with your followers:
- Unboxings
- “Packing orders” videos
- Setting up your storefront
- Optimize Your Visuals for Mobile
Keep in mind that most of your customers will be viewing your content on their phones. Make sure your photos and videos are mobile-friendly by using vertical formats and clear, bold text that’s easy to read on smaller screens.
At KKP, we can help you create visual content that’s tailored to mobile platforms and all social channels!
- Maintain Visual Consistency
Your Black Friday visuals should be in sync with your overall brand look. Use consistent color schemes, fonts, and messaging to create a cohesive feel. This not only reinforces your brand identity but also builds recognition with your audience.
Pro Tip: Design templates for social media posts and emails to keep everything looking on-brand and professional.
Let KKP Photo + Video Help You Shine
Black Friday is all about making a lasting impression, and we’re here to help you capture the perfect visuals for your campaign. Whether you need updated product photography, lifestyle shots, or dynamic promotional videos, we’ve got you covered!
Ready to elevate your Black Friday game? Contact us here today!
