Branding Photos with Common Ground Chiropractic

Working with Kayla from Common Ground Chiropractic was such a fun and thoughtful experience. She reached out ahead of her website relaunch, and from the beginning, it was clear that she deeply cared about how her brand showed up online. Her goal was to create an inviting, calming, and professional presence for her clients—and that meant every photo needed to reflect that vibe.

Starting with the Brand Guide

Before our session, Kayla sent me her full brand guide. This was such a helpful starting point. I got a feel for her color palette, the tone of her messaging, and even some design elements that would appear on the site. From there, we picked a location and talked through outfit options to make sure everything aligned with her visual identity. When clients come prepared like this, it really helps me plan a shoot that feels true to them.

Choosing the Right Location and Outfits

For Kayla, we leaned into warm, earthy tones and a clean backdrop that would complement her brand colors. Her outfit choices felt natural and approachable—exactly how she shows up for her patients. Everything from the plants to the furniture in the space was selected with intention, and it all came together beautifully in the photos.

Seeing the Photos Come to Life Online

One of my favorite parts of working with small business owners is seeing how they use their photos once we’re done. Kayla’s new website looks incredible! She integrated the images throughout the homepage, service pages, and about section. It’s always rewarding to see how branding photos help bring someone’s story and services to life. I even grabbed a few screenshots to show you how seamlessly the visuals fit into her site. (Seriously, take a peek—indiantrailchiropractor.com)

Ready to Plan Your Own Branding Session?

Whether you’re rebranding, launching something new, or just need a fresh gallery to use across your site and social, we can work together to create something that really reflects who you are. The more you bring to the table—your brand guide, Pinterest board, outfit ideas—the more tailored your shoot will feel.

Let’s make something that feels like you! –> Contact Us Here