If you know your brand needs more video but aren’t sure what kind of video to create, start with something simple: an About Us video.
We recently created this video for SHEIN, and it’s a great example of how you can introduce a brand through video without making it overly complicated.
Your About Us PAGE tells people what you do…
An About Us VIDEO gives them a chance to actually meet you.
They can hear your voice, see your personality, and get a feel for your brand in a way that a paragraph of text simply can’t capture.
Since it’s short and visual, they can learn the basics of who you are without having to read through your entire website.
That first impression matters!!
A professionally produced video can also instantly elevate your website. When someone lands on your site and sees a polished video, it creates a level of credibility before you’ve even had a conversation.
Plus, your About Us video can become even more! You can use it to create social media clips, website content, email content, and more. One video can give your brand a lot of content to work with.
So if you’re staring at a blank page wondering what your first video should be, don’t overthink it.
Tell your story. Introduce yourself. Let people see the person behind the brand.
Ready to book your session? Let’s chat.
© 2023 by Kelly Klemmensen, Branding Photographer and Videographer in Indianapolis, Indiana & Charlotte, North Carolina
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