One of the questions we get a lot is:
“What kind of videos should I actually be making for my business?”
Our answer? You probably need more than one.
But that doesn’t mean you need to schedule ten different shoots.
For our recent session with VIA Women’s Health Collective, we spent a couple of hours creating a collection of videos that could serve completely different purposes.
And this is one of our favorite ways to approach brand videography.
A Website Montage
Something polished and visual that can live right on their website and immediately give visitors a feel for the brand.
Website Intros
Short-form videos that can introduce the people, services, or different pieces of the business.
Social Media Intros
Videos made specifically for showing up on social media and helping people get familiar with the brand.
B-Roll
Lots of it.
B-roll is the footage you can pull from later when you want to make your own Reels, add visuals to a talking-head video, create a TikTok, or simply need something to post.
So instead of walking away from a shoot with one video, VIA walked away with an entire collection of content.
And they were SO happy with the results.
When you book a brand video session, we don’t want you thinking about creating one perfect video. We want to think about everything your business could use.
Your website needs something different from Instagram. Instagram needs something different from a campaign. And sometimes you just need a library of good footage so you’re not scrambling to figure out what to post next week.
That’s why we plan shoots with the bigger picture in mind. A couple of hours of intentional filming can give you weeks or months of ways to show up.
© 2023 by Kelly Klemmensen, Branding Photographer and Videographer in Indianapolis, Indiana & Charlotte, North Carolina
Branding | Headshots | Corporate Events | Subscription Photography Membership | Branding Videography
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